The Importance of Reliability as a Start-up
One thing I often communicate to all the businesses I work with is that there are only so many things you can control and compete on. The best way to establish your new business is to use tools that do not cost you anything as a business. Reliability and communication do not cost a dime. Once you have shown that your business is reliable, through good communication and providing services as promised, when promised and in the promised quality.
I worked in a Butchery After Graduating
The one thing we see everywhere is the message, “to Start”. “Start anywhere!” It is always said like it’s easy but it’s not. It’s not easy because sometimes we are not told that starting anywhere means literally that. We think starting anywhere means start as an intern, start as low-level staff. The truth is you need to start absolutely anywhere.
What Happened to BikeAdsZW
With Bike Ads, companies could easily decide where and when a billboard would be in certain areas which meant that they could actually target specific areas as they wished. Imagine creating a school specific product for the medium to low density areas and thinking where to put it. That’s a headache in itself. No imagine being able to send it to all the schools in a tour fashion over several weeks.
Are On-Demand Businesses Capital Intensive to Start?
The on demand economy goes by more names than Prince the singer. It’s also known as The Gig Economy, The Shared Economy, The Sharing Economy among a few names. So if any of those terms are used, we are really talking about the same thing. This refers to business where the resources are of a […]
How To Pay under $30 USD for a Cab from the Airport in Zimbabwe
So it costs about half what airport taxes are charging to use our Zimbabwean ride-hailing platforms to get a ride from the airport. The only possible challenge is whether you are guaranteed to get a ride at the airport. It’s not a high traffic area so I don’t think there are cars there waiting.
The Idea is just the Beginning, nothing more!
ne of the biggest mistakes we make as entrepreneurs is that we assume our ingenuity will solve all our issues. You got that beautiful idea; in a market you will practically be creating, carving out your riches…looks good doesn’t it? You’ll be living in a mansion by year-end! But If only life looked upon us with such love.
[Podcast] How to use data to improve Branding Efforts with Gregory Gapare [ @GregTheMarketer ]
Gregory Gapare is accused of acting like he’s the only Marketer in Zimbabwe. Passionate about Marketing and Branding for both corporates and individuals, he takes us through the paces on how to create a good brand then schools us about something you could never guess.
Fear of Failing Publicly 3: The Rise and Fall of OLOVA Music
This is part 3 in a series about my institutionalized fear of failing publicly. I am using the series to share the businesses and opportunities taken and dropped, failed and succeeded. I am sharing these because failure is not something we should be ashamed of even if society ridicules those who try and fail. You […]
Fear of Failing Publicly 2: The OLOVA Music App
We sold our dream and Olova like our lives dependant on it. We really believed it would change lives for Zimbabwean artists and consumers alike. We were aiming for a culture shift more than anything else. Musicians who had been our idols when we chased music sat across from us and bought into our dream and into our culture change theory.
Fear of Failing Publicly 1: NUST Winter Invitational
I learnt at a school where failure wasn’t much of an option. If you failed you would always prefer to fail in private. BIG HAIRY AUDACIOUS GOALS. In short, don’t aim for something easy. That’s what we did. We put the business plan together, pretty detailed and several online templates put together